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CONTACT THE FUTURE OF FASHION TAKES SHAPE

FASHION ARCHIVE.
HERITAGE MARKETING FOR BUSINESS

WHY THIS MODULE?

More and more companies are choosing to tell their story through the creation of archives and museums, with the aim of consolidating a specific positioning and identity on the market.

In this complex process, the fashion archive assumes strategic importance for the marketing sector because it preserves the material and immaterial values ​​of the brand and testifies the roots and successes that have made it recognizable over time, allowing it to reap the fruits of greater social and business reputation.

F.FRI dedicates the fourth module of the Fashion Archives course to marketing applied to heritage, discussing the best positioning strategies, from rebranding to launching new products that draw inspiration from the past.

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Application deadline: 17 February 2025
LESSONS: 19 - 21 February 2025
MODE: in presence and in streaming
PLACES: 22
Cost: € 500
Early Bird: € 400 until the 12 February 2025

PROGRAMME

  • 19 February 2025
  • 20 February 2025
  • 21 February 2025

HERITAGE MARKETING FOR BUSINESS

with Marco Montemaggi, Museimpresa Advisor, Heritage Marketing Manager and Professor

Corporate archives and museums constitute the main institutional forms of valorising the memory and the material and immaterial legacy of a company. Through two important case studies, we will explore the affinities and differences between a brand and a foundation, highlighting their characteristics and objectives in relation to the commercial or non-profit paths of the properties.

THE ENHANCEMENT OF HISTORICAL HERITAGE: BUSINESS MUSEUMS

with Gabriele Monti, Professor at IUAV University of Venice for the Degree courses in Fashion Design and Fashion

Corporate archives and museums constitute the main institutional forms of valorising the memory and the material and immaterial legacy of a company. Through two important case studies, we will explore the affinities and differences between a brand and a foundation, highlighting their characteristics and objectives in relation to the commercial or non-profit paths of the properties.

EXCLUSIVELY FOR THOSE WHO WILL PARTICIPATE IN PRESENCE

FINAL WORKSHOP: FASHION CURATING

with Alessandra Varisco, IUAV University of Venice

The planning and organization of an exhibition are complex activities that require transversal skills: from knowledge of the needs of the materials to be exhibited, to the technical aspects of the installation, to the selection criteria of the works or the insurance practices that must be prepared for their protection. The workshop is divided into two days of interactive lessons dedicated to the case study of an exhibition, in which participants will be involved in the delicate initial phases of an exhibition of archive materials, with the ultimate goal of learning how to enhance them by communicating the correct curatorial message.

HERITAGE MARKETING FOR BUSINESS

with Marco Montemaggi, Museimpresa Advisor, Heritage Marketing Manager and Professor

Corporate archives and museums constitute the main institutional forms of valorising the memory and the material and immaterial legacy of a company. Through two important case studies, we will explore the affinities and differences between a brand and a foundation, highlighting their characteristics and objectives in relation to the commercial or non-profit paths of the properties.

THE ENHANCEMENT OF HISTORICAL HERITAGE: BUSINESS MUSEUMS

with Gabriele Monti, Professor at IUAV University of Venice for the Degree courses in Fashion Design and Fashion

Corporate archives and museums constitute the main institutional forms of valorising the memory and the material and immaterial legacy of a company. Through two important case studies, we will explore the affinities and differences between a brand and a foundation, highlighting their characteristics and objectives in relation to the commercial or non-profit paths of the properties.

EXCLUSIVELY FOR THOSE WHO WILL PARTICIPATE IN PRESENCE

FINAL WORKSHOP: FASHION CURATING

with Alessandra Varisco, IUAV University of Venice

The planning and organization of an exhibition are complex activities that require transversal skills: from knowledge of the needs of the materials to be exhibited, to the technical aspects of the installation, to the selection criteria of the works or the insurance practices that must be prepared for their protection. The workshop is divided into two days of interactive lessons dedicated to the case study of an exhibition, in which participants will be involved in the delicate initial phases of an exhibition of archive materials, with the ultimate goal of learning how to enhance them by communicating the correct curatorial message.

WOULD YOU LIKE FURTHER INFORMATION? CONTACT THE EDUCATIONAL TUTOR

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