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The Emmanuel Schvili Fund contains part of the historical archive of the company from Bologna of the same name owned by Emmanuel Schvili and his wife Giorgia Fioretti, masters since the 1970s in transforming daywear into small masterpieces, through their refined cartoon-themed embroidery.
The Emmanuel Schvili Fund contains part of the historical archive of the company from Bologna of the same name owned by Emmanuel Schvili and his wife Giorgia Fioretti, masters since the 1970s in transforming daywear into small masterpieces, through their refined cartoon-themed embroidery.
Embroidery techniques
All that is owned, correctly catalogued and digitized, includes 67 women’s, men’s and children’s items and 51 folders of sketches that explore the most dissimilar embroidery techniques. But not only that, it also includes 6 folders of product photographs, shop windows and testimonials from fashion shows, 8 style guides from the American headquarters and 52 catalogues and mood boards that can be linked to finished products.
Accompanying this incredible heritage are numerous hand drawings and a lot of communication material that make it possible to plastically reconstruct the brand and its most authentic DNA.
Emmanuel Schvili for Disney and Warner Bros
The varied material contained in the Emmanuel Schvili Fund is mainly connected to the commercial project “Dressing for Fun”, the result of the successful acquisition in the 1990s of the licenses for the Italian market from Walt Disney and Warner Bros, among others.
Donald Duck and Mickey Mouse are in fact the leading names of the famous American characters that for decades populated the brand’s collections, making them fun, recognisable, but above all iconic.
It bears the name of Emmanuel and Giorgia Schvili
The brand was born at the end of the 70s in Bologna from the passion for fashion of its founder Emmanuel Schvili; passion cultivated since he was a boy in the family textile company and encouraged after meeting his wife Giorgia Fioretti, creative director, who will gradually lead the company to establish itself on the Italian market, until the opening of the first single-brand store in Milan in 1993.
The success of the brand is due to the in-depth and passionate knowledge of embroidery techniques, expertly updated from an industrial perspective to conquer an increasingly wider audience. Entire generations were then “contaminated” by the cartoon style that characterized the 90s.
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F.FRI allows the Emmanuel Schvili Fund available for free consultation by appointment, persuaded of the need to preserve and enhance this important testimony of the Emilia-Romagna manufacturing panorama. An opportunity to educate professionals and young creatives about the taste and techniques of embroidery, while providing them with the key to inspiration.
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