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Fondazione Fashion Research Italy has its roots in the history of Made in Italy fashion. Its founder is Alberto Masotti, former president of La Perla, a brand that has contributed to making Italian craftsmanship and taste known throughout the world.
The Bologna headquarters is the result of the redevelopment of a disused garment factory and the entire project is a tribute to Olga Cantelli, the group’s stylist who contributed decisively to its development.
Fondazione Fashion Research Italy has its roots in the history of Made in Italy fashion. Its founder is Alberto Masotti, former president of La Perla, a brand that has contributed to making Italian craftsmanship and taste known throughout the world.
The Bologna headquarters is the result of the redevelopment of a disused garment factory and the entire project is a tribute to Olga Cantelli, the group’s stylist who contributed decisively to its development.
THE BACKGROUND
IN LA PERLA
THE BACKGROUND
IN LA PERLA
He spent his university years divided between specializing in medicine and surgery and working alongside his mother Ada, a skilled corset maker involved in the development of her Ape atelier.
After graduating from the University of Bologna, he decided to leave the wards of the Sant’Orsola hospital to dedicate himself to the family business which, thanks to his intuition for female desires and the supreme knowledge of the secrets of modelling of “Golden Scissors” – as Mrs. Ada was known – did not take long to become La Perla, an icon of the Italian sartorial tradition.
From the '80
to 2000
From the '80
to 2000
In the 1980s Alberto Masotti acquired the presidency together with his wife Olga Cantelli – the creative direction, guiding it until the 2000s in the most flourishing production of modern underwear and swimwear lines capturing the evolution of female taste, respecting the traditional values of the brand, now world-famous and distributed in the most prestigious markets.
© La Perla: Lingerie & Desiderio – Rizzoli
The awards
The awards
A rewarding adventure that shaped his entrepreneurial vision, made of passion and commitment, which in 1995 earned him the title of Cavaliere del Lavoro, awarded to him by the then President of the Italian Republic Oscar Luigi Scalfaro. Listed by Europe’s Elite 1000 among the 60 creators of European style, in 2004 he received La Kore – the Fashion Oscar. A highly prestigious recognition for his dedication to this sector which over the years has also seen him involved as a member of the Board of Directors of Unindustria Bologna, President of the Arbitrators in the Altagamma Italian Business Association and Vice President of the National Chamber of Italian Fashion.
The birth of foundation
The birth of foundation
After a lifetime of successes, in 2015 he felt the need to continue making his contribution to the competitiveness of the Made in Italy fashion system. Months of research and discussions begin with representatives of the supply chain and cultural institutions in the area to identify the boundaries of the project.
Supporting entrepreneurs, professionals and young talents through training and consultancy activities is the resulting mission with the aim of triggering the necessary changes for the evolution of the entire supply chain.
Collaboration with UNIBO
Collaboration with UNIBO
The first collaboration can only take place with the University of Bologna, the oldest Italian university which gives the city the nickname of “Dotta”. President Masotti and the Magnificent Rector Dionigi sign a memorandum of understanding for the implementation of joint research, knowledge transmission and career orientation projects connected to the fashion, design and cultural and creative industry sectors.
he acquisition of the archive
he acquisition of the archive
No less important, in the same year, was the acquisition of the substantial and refined archive of the Milanese converter Silkin, to be turn into the second important asset to support the fashion sector.
Thousands of textile designs, a reflection of the trends that have followed one another in over 40 years of activity, with the intention to save from dispersion and make available again as inspiration for new collections.
The birth of Punto Innovazione
The birth of Punto Innovazione
In 2016, observation of the market finally highlights a third area of action: the need for a transition from the traditional manufacturing system to an organization of processes supported by new technologies.
F.FRI enters into agreements with the big players of the digital world, to create a front-line network to support SMEs in this process and make the production chain more efficient, opening them up to the development of new business models and services.
The structure of the training offer
The structure of the training offer
Once the three pillars on which the project is based have been identified, the first activities are implemented
The Grand Opening
The Grand Opening
The common thread that links these activities between past, present and future, the same one that guides President Masotti in choosing the location in which to carry them out. Renovation work begins on a disused La Perla factory, aimed at enhancing the corporate and territorial memory.
On October 21st the headquarters in Bologna officially opens its doors to the city for a grand opening which marks the true beginning of the activities of this new educational, archival and innovation centre which aims to give new life to the manufacturing structure, first and foremost of the territory.
The adventure of the Fashion Research Italy Foundation begins here.
The future of fashion takes shape
The future of fashion takes shape
After the forced pause imposed by the pandemic crisis that began in 2020, 2021 for the fashion system, and more generally for the country, is a year of profound rethinking and arduous but constant recovery.
FRI.F is also reflecting of how to adapt its mission to respond to the new needs of companies in the sector. It thus enriches the training and consultancy offering of courses and services focused on the levers that emerged from the debate on the restart of the sector: heritage, digitalisation and sustainability.
A new logo, a new website and a new message are the symbol of this renewed commitment: the future of fashion takes shape.
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