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CONTACT THE FUTURE OF FASHION TAKES SHAPE

FASHION ARCHIVES
COMMUNICATION AND STORYTELLING

WHY THIS MODULE?

In a dynamic and competitive market like that of fashion, more and more brands are investing in their heritage in search of emotional stories to share in order to distinguish themselves from competitors.

Fashion company archives can prove to be a great tool as a source of storytelling thanks to the creation of new narrative concepts, the rebranding of iconic products, the updating of advertising campaigns and the setting up of shop windows and exhibitions that celebrate corporate memory and convey its cultural impact.

The communicative potential of this heritage is the subject of the fifth module of the Fashion Archives course, a fundamental activity of F.FRI ‘s training.

Application deadline: March 2025
LESSONS: March 2025
MODE: In presence and in streaming
PLACES: 22
Cost: € 500
Early Bird: € 400 until the February 2025

PROGRAMME

  • March 2025
  • March 2025
  • March 2025

STORYTELLING: A KEY TO FASHION COMMUNICATION

with Elisa Fulco, Heritage Communication and Storytelling consultant

The valorisation of the company’s heritage and brand identity increasingly involves the ability to tell one’s past; to do this, numerous skills are needed which make storytelling the key to making even archive materials speak. The day’s lectures will illustrate methods and strategies underlying communication of the brand identity from a narrative perspective.

PROJECTS FOR THE ENHANCEMENT OF COMPANY ARCHIVES

with Giuditta Lorenzoni, Head of the Linea Più Historical Archive and Agata Osti, Massimo Osti Archive

Fashion archives are extraordinary containers of memory, to be activated not only to convey one’s brand identity on the market to the best, but also to protect professional and business paths that have now ended or fuel the concepts of exhibitions with social and educational value. Through the example of the Lineapiù Historical Archive, the Massimo Osti Archive and numerous other case studies it will be possible to analyse the characteristics and the innate potential of business archives and those historical that are not purely corporate.

EXCLUSIVELY FOR THOSE WHO WILL PARTICIPATE IN PRESENCE

VISIT: FILA MUSEUM FOUNDATION

Founded in 2010 by wishes of the President of FILA Gene Yoon, it acts to protect and raise awareness of the value and history of the brand from Biella, from its local origins to its international fame in the field of sports clothing and footwear, safeguarding its identity and company values. Its strength lies in the dual function of archive and museum, which combines the needs of conservation and research with those of displaying the historical heritage.

Logistics at the expense of the student

STORYTELLING: A KEY TO FASHION COMMUNICATION

with Elisa Fulco, Heritage Communication and Storytelling consultant

The valorisation of the company’s heritage and brand identity increasingly involves the ability to tell one’s past; to do this, numerous skills are needed which make storytelling the key to making even archive materials speak. The day’s lectures will illustrate methods and strategies underlying communication of the brand identity from a narrative perspective.

PROJECTS FOR THE ENHANCEMENT OF COMPANY ARCHIVES

with Giuditta Lorenzoni, Head of the Linea Più Historical Archive and Agata Osti, Massimo Osti Archive

Fashion archives are extraordinary containers of memory, to be activated not only to convey one’s brand identity on the market to the best, but also to protect professional and business paths that have now ended or fuel the concepts of exhibitions with social and educational value. Through the example of the Lineapiù Historical Archive, the Massimo Osti Archive and numerous other case studies it will be possible to analyse the characteristics and the innate potential of business archives and those historical that are not purely corporate.

EXCLUSIVELY FOR THOSE WHO WILL PARTICIPATE IN PRESENCE

VISIT: FILA MUSEUM FOUNDATION

Founded in 2010 by wishes of the President of FILA Gene Yoon, it acts to protect and raise awareness of the value and history of the brand from Biella, from its local origins to its international fame in the field of sports clothing and footwear, safeguarding its identity and company values. Its strength lies in the dual function of archive and museum, which combines the needs of conservation and research with those of displaying the historical heritage.

Logistics at the expense of the student

WOULD YOU LIKE TO KNOW MORE? CONTACT THE EDUCATIONAL TUTOR

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