TECHStyle Hub
TECHstyle Hub is born from the intersection of art, fashion, and technology, offering a new experiential dimension to the cultural and creative industries. The project, developed by Creative Hub Bologna, Fondazione Fashion Research Italy, and MISTER Smart Innovation, is co-financed by the Ministry of Culture as part of the TOCC – Digital Transition for Cultural and Creative Organizations programme.
Goal: to revolutionize the way culture is created, preserved, and experienced thanks to the potential of the Metaverse.
A Phygital Experience Through Textile Archives and Immersive Music
MISTER Smart Innovation’s virtual settings allow visitors to explore the F.FRI ‘s textile archives as if they were in an art exhibition, complemented by original soundscapes produced by Creative Hub Bologna.
The Metaverse thus becomes a true phygital stage, where cultural legacy interacts with modern technologies, allowing for workshops, thematic exhibitions, digital fashion shows, and live performance events.
Strategic Partners for Creating the Future
Fondazione Fashion Research Italy is a centre of excellence for textile heritage preservation, sustainable innovation, and fashion industry training. With TECHstyle Hub, F.FRI expands its mission into the digital realm, creating a dynamic and accessible virtual archive.
MISTER Smart Innovation, a research centre and manager of the CNR Bologna Tecnopolo, contributes its expertise in artificial intelligence, sensors, and virtual reality to create personalized and interoperable immersive environments.
Creative Hub Bologna (MPDA aps) represents the creative heart of the project, offering a unique ecosystem for music and visual production. The centre provides physical spaces and digital tools to develop hybrid and international cultural content.
Partner
The project is a network project with the collaboration of partners MISTER Smart Innovation and MPDA and is co-financed by the Ministry of Culture as part of the Digital Transition for Cultural and Creative Organizations (TOCC) funding programme.
