Social Media and Digital Marketing

Focus on fashion digital marketing and acquire the strategic and practical abilities that businesses need to effectively communicate, market and establish brands online.

Take advantage of this exceptional chance to establish yourself as a major force in the digital fashion industry. In a constantly evolving industry where social media, digital marketing, and communication strategies play a crucial role, training as a Social Media and Digital Marketing Specialist (Project 17 – Edition 3) for fashion & lifestyle allows you to acquire the skills required by today’s companies.

The course will provide you with the tools to create effective content, manage online campaigns, interpret digital trends, and actively contribute to defining a brand’s identity. It’s the ideal opportunity to specialize in a dynamic and rapidly growing field, building a professional profile that keeps pace with market demands.

The training activities are intended for people who:

• Have fulfilled their obligation to attend school, as well as their right to education and training.
• Are residents or have been domiciled in Emilia-Romagna since before the start of the activities
• Wish to strengthen their skills to address changes in production sectors, manufacturing supply chains, and related services

Current employment status is irrelevant: employed, unemployed, first-time job seekers, etc., are eligible to participate.

Permanent employees of public administrations are excluded.

 How requirements are verified

During registration, you will need to complete a registration form (pursuant to Article 47 of Presidential Decree 445/2000), which must include:

• Personal information
• Residence or domicile
• Education
• Employment status

Our team will verify all formal requirements during the recruitment process.

The course will be activated once a minimum of 8 participants has been enrolled.

A total of 24 hours of in-person classroom instruction. Upon completion of the course, a certificate of attendance will be issued to all those who have attended at least 70% of the total hours.

• Introduction to Digital Marketing
• SEO and Market Research (Part 1)
• SEO and Market Research (Part 2)
• Social Advertising (Meta)
• Social Advertising (LinkedIn)

Classes will be held from 10:00 AM to 1:00 PM and from 2:00 PM to 5:00 PM.

Operazione Rif. PA 2024-23377/RER, approvata con deliberazione di Giunta Regionale n. DGR 119/2025 del 03/02/2025 e co-finanziato con risorse del Programma Fondo sociale europeo Plus 2021/2027 della Regione Emilia – Romagna CUP E44D25000360009

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Fashion Research Italy Foundation was established in 2015 in order to celebrate and promote the manufacturing expertise that distinguishes our Emilia-Romagna area and to become a point of reference for the entire fashion industry.F.FRI’s core business is the Textile Design Archive, which houses 30,000 paper and textile designs, a source of inspiration for all small and medium-sized businesses and designers in the sector.